I have seen many online stores put various achievements or strengths in numbers or figures.
It’s also a great place to list any notable projects or events that you were involved in.įor example, if you’ve won an award for your work, add it here! You can also include links to any press coverage that you get for your business. This section should show off everything you’ve accomplished since you’ve been started your eCommerce business. If you have awards or achievements, include them here so customers can see how successful you are as an eCommerce store owner. But it will add an inspiring element to your About us page if you consider it. You can represent your business journey using a year-wise timeline (pointing out the milestones completed). Talk about what challenges did you face along the way and how did they influence your growth strategy.
You can save this section for the future!įor eCommerce stores of more than 5 years or 10 years, it’s a great opportunity to share how your business got started, how it has evolved, and where it is going in the future.
If you’re a startup or still in the struggling phase, you don’t require to add this section to your Shopify about us page for now. If you don’t wish to keep an individual section, you can combine it smartly with your brand story. Try if you can make this section more creative and attractive for your visitors. What makes you stand out from other businesses in the same industry or niche market as yours? You can use this section to tell people about all the things that have made your online business successful. You don’t have to include every single thing about your business here - but it does need to have some kind of personality! 2. The intro should be short, sweet, and to the point - as long and lengthy paragraphs often become boring or bland. I have prepared a list of key elements that you should consider adding to your Shopify about us page template in the given order.Ībout Us Page is where you give customers a behind-the-scenes look at what your business is all about, and where you can tell them how you got started, what you do, and how they can get involved.
#An about us page template how to#
Merchants mostly give priority to the Homepage or product pages. The same thing happens with the About Us page on the eCommerce website. How you would introduce your brand to the audience? Would you waste the opportunity with a normal boring speech or take the opportunity to amaze or inspire the audience with your brand story? Suppose you’re at a gathering and suddenly you got the mic and stage to say a few lines about your brand.
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